Integrity Marketing Group Welcomes Strategic Growth Investment - Harvest Partners Joins HGGC and Integrity Management
to Accelerate Growth of Senior Market Leader
DALLAS — August 28, 2019 — Integrity Marketing Group, LLC (“Integrity”), the nation's largest independent distributor
of life and health insurance products to the Senior Market, today announced it received a strategic growth investment
from funds managed by Harvest Partners (“Harvest”), a New York-based private equity firm with a 38-year history of
investing in middle-market companies. Current investors HGGC and the management team will continue to collectively
control a majority equity stake in Integrity. Terms of the private transaction were not disclosed.
American Senior Benefits joins Integrity Marketing Group in Transformational Partnership
DALLAS — July 16, 2019— Integrity Marketing Group, LLC (“Integrity”), the nation's largest independent
distributor of life and health insurance products, today announced it has completed its acquisition of
American Senior Benefits, one of the largest career agency distribution networks in the country. Based in Kansas
City, American Senior Benefits is focused entirely on serving the Senior Market which aligns perfectly with
Integrity's core markets. As part of the deal, American Senior Benefits' founders Jim Sweeney and Clay LeGeyt
become owners in Integrity. Financial terms of the private transaction were not disclosed.