The ASB Experience

Everything we do builds from the “people first” foundation.

More than just words in a motto, it's a credo we live by. At a time when it's hard to distinguish one insurance company from another, American Senior Benefits (ASB) is unique in the industry. ASB is dedicated to making insurance decisions easier, more informed, and highly personalized for our clients.

It starts with a conversation. Whether meeting through a referral, a chance encounter, at an information seminar, our first contact begins an important, trusted relationship. Face-to-face communication allows agents and clients to build enduring partnerships.

What keeps you up at night? Instead of asking “what insurance do you need” we take a step back to explore what worries you about the future.

  • Outliving my retirement savings
  • Dying unexpectedly
  • Worrying if I have enough health insurance
  • Draining my nest egg to pay for home health care or nursing home care

We go to work to find solutions. Relationship-Based Contact Cycle:

  • Customer contact
  • Needs analysis
  • Relationship-driven action steps
  • No sales required – we discuss options and give you a full understanding of the best protection and price for you.
  • Fulfill insurance inquiries, as requested.
  • Ongoing communication (whether client acts on the opportunity or not) such as annual reviews, birthdays.

What sets our agents apart? ASB's team of over 1,800 affiliated agents are among the best in the business. We attract this level of quality professionals in part due to our hybrid approach - agents enjoy the training and support of a dedicated company with the breadth of products available to independent agents.

Facts in brief:

  • American Senior Benefits, LLC is a leading distributor of Senior Market insurance products.
  • ASB is one of the fastest growing independent marketing organizations in the country, experiencing continued success and growth for more than a decade.
  • ASB currently has more than more than 1,400 affiliated agents operating out of 100-plus nationwide locations.
  • We specialize in Medicare, Long Term Care, Life Insurance and Annuity solutions.