The Easier Way to Build and Own Your Book of Business
As an insurance professional, you want to build a business and own it. After all, owning your book of business is the key to long-term success.
Having established client relationships, you should receive the commissions and incentives on the premiums they pay as long as they do business with the insurance company. Also, you want to have the right to sell your book of business when you’re ready to retire or move on.
Building your business takes time, energy and persistence. With talent and hard work, you have the possibility of earning a healthy income in the early years of your career. The real incentive to keep your head down, however, is the potential to create a future income stream.
Perhaps you envision a day when you’ll cut back your hours and spend more time pursuing personal interests, such as golfing, world travel, or gardening. With ownership, you would receive income from the business you built in earlier years, enabling you to live life with financial freedom.
The Ownership Challenge
Whether you’re a captive or independent insurance agent, it can be an uphill battle to own a book of business that provides for the lifestyle you seek. Here’s why.
If you’re a captive insurance agent, you don’t own your book of business. When you started in your position, you likely understood you were making some trade-offs. At the time, perhaps you were looking for financial stability in the form of a salary and benefits. You wanted the backing of a company that invested in marketing campaigns, supplied leads and referrals, and offered product and sales training. You may now feel hand-cuffed in your chances for success.
If you’re an independent agent, you own your book of business. That’s great. However, you may be disappointed that you are falling behind on daily administrative tasks and having issues generating leads without the support of a larger company, which is affecting your bottom line. Likely, you’re not reaching your goals because you’re on your own. You don’t have a large company’s infrastructure to support you. And what’s the point of ownership if you always feel like you’re treading water?
How to Own a Book of Business (That’s Worth Owning)
What if you could have the best of both worlds? What if there was a company that fully supported your efforts to build your business and offered a path to ownership?
That’s what American Senior Benefits (ASB) offers — a hybrid system. When you become an affiliated agent with ASB, you are in business for yourself but not by yourself.
Here’s how you can tilt the playing field in your direction.
First, you need to chart your course to build a business. That’s not easy when you’re on your own. With ASB, however, you’ll have team members by your side to train you on how to develop a business plan and achieve your goals. They’ve learned from experience, and they are ready to share their knowledge so you can hit the ground running.
Even with a well-delineated plan, searching to find leads can be time-consuming and mind-numbingly dull. That’s why ASB does the legwork for you. As an affiliated agent, you have access to high-quality leads from multiple vendors. Once you have your contact list, you can warm them up for a phone conversation using an on-demand, compliant email marketing program. You don’t have to write anything. You don’t have to wait for compliance reviews.
With all this support, you can spend your time doing what you do best — selling. And you’ll receive the training you need to help clients select the right insurance solutions from over 150 leading carriers, enabling you to gain their trust, win the sale, and always provide the best solutions for your clients.
So, with sales skills and hard work, you have a chance to reap healthy commissions. There’s no limit to how much you can earn. Plus, you can open the door to a stable career that empowers you to advance quickly to management. Then, in just a few years, you’ll own your book of business. After three years, you’ll be vested for three years. And after ten years, you’ll be vested for life.